Terms of service

Effective August 11, 2026

Zup helps you prepare and share social posts. You remain responsible for the photos, captions, mentions, and posts you choose to share or publish.

Your content

You keep ownership of your content. You confirm that you have the rights and permissions needed to edit and share the photos and text you submit.

AI-generated suggestions

Captions are suggestions and may be incomplete or inaccurate. Review every result before copying, sharing, or publishing it. Generating or saving a caption does not publish it, and Zup asks for a final confirmation before each direct publish to X, LinkedIn, or TikTok or each TikTok inbox-draft delivery.

Interactive Generate defaults to OpenRouter vision, with TokenRouter’s OpenAI GPT-5.4 Image 2 model and Mistral available as alternatives. Selecting a provider does not upload anything. Zup asks for separate photo-sharing permission before activating each provider, and only the selected, activated provider is used. Apple’s on-device model remains part of the separately configured Daily suggestion flow on supported devices.

When you request a hosted caption, resized selected photos and caption context are processed according to your chosen provider. OpenRouter routes the request to the selected Google, Anthropic, or OpenAI model. TokenRouter requests are routed to OpenAI’s GPT-5.4 Image 2 model and are subject to TokenRouter’s and OpenAI’s applicable terms and data practices. Mistral requests are relayed directly to Mistral AI and are subject to Mistral AI’s applicable terms and privacy policy. Preparing automatic Mistral captions for Daily suggestions requires a separate permission.

Sharing and platform rules

Instagram Stories uses a native app handoff, and TikTok Share Kit remains an optional fallback. When you connect X, LinkedIn, or TikTok and confirm a post, Zup sends the selected photos, caption, and required posting settings through its publishing service to that network. If you instead confirm a TikTok inbox draft, you finish editing and publishing it in TikTok. Apple’s share sheet remains available for other compatible apps. Your use of Instagram, X, LinkedIn, TikTok, and other destinations is also governed by those platforms’ terms and policies. Availability, posting limits, and developer access can change.

Service availability

Zup may change, suspend, or discontinue features as platform APIs and operating-system capabilities evolve. The service is provided without a guarantee that every third-party handoff, direct publish, or share action will always be available.

Contact

Questions about these terms can be sent to support@samkarri.com.